Gray Power: How Older Voters Are Shaping American Politics

What Happened

There is a growing influence of older voters taking place in American politics.

With consistently high turnout rates and a steady increase in their share of the population, older Americans are becoming a force to be reckoned with in elections.

This trend is reshaping not just the campaigns candidates are running, but the policies that invariably take center stage as well.

Why it Matters

In recent elections, older voters have consistently turned out in greater numbers compared to younger demographics. Data from the U.S. Census Bureau reveals that 71.9% of voters aged 65 and older participated in the 2020 presidential election. That’s significantly higher than the 48% turnout among voters aged 18 to 24.

This pattern isn’t new but has intensified in recent years. The Baby Boomer generation, which once redefined politics in its youth, now makes up a substantial portion of the senior electorate.

The influence of older voters isn’t just about their turnout — it’s also about their political leanings. Research from the Pew Research Center shows that a majority of voters aged 65 and older tend to favor conservative policies. Many identify as Republicans or leaning right on key issues.

While this is unsurprising, it has made older voters a pivotal demographic for candidates seeking office at every level.

The growing power of older voters is already shaping the political agenda, particularly on issues that directly affect them. Social Security, Medicare, and healthcare affordability remain high-priority topics for voters of this demographic. Their collective voice ensures these issues stay in the headlines.

Candidates know that proposing cuts to entitlement programs or failing to address inflation’s impact on fixed incomes can be political suicide.

This phenomenon isn’t limited to the United States. Other Western nations have experienced similar trends. In the United Kingdom, political parties have prioritized policies that benefit retirees, such as pension protections and healthcare access.

This international trend gives testament to the political power the aging demographics have in western democratic systems.

How it Affects You

For the average voter, particularly those leaning conservative, the growing clout of older Americans offers reassurance and challenges.

Their influence ensures traditional values and economic stability remain central to political debates. Policies like reducing taxes on retirement income, preserving Social Security, and addressing inflation resonate strongly with this demographic.

However, the dominance of older voters also means that issues important to younger generations, such as climate change and student debt, may take a backseat.

Many of their most pressing issues won’t be as urgent to younger demographics. Their influence on U.S. political campaigns and policy will remain important for policymakers for years to come.